TGI Fridays CXO Sherif Mityas

A growing number of companies are using AI and machine learning to not only better understand their customers but also to create highly personalized experiences and messages.  One of DFW's leading pioneers in this journey is TGI Friday's. TGI Digital, a digital transformation project with the objective to reconnect with customers on a 1 to 1 basis, has become an advisor helping customers answer the question, "What should we do tonight?"  Friday's uses AI to achieve deep insight into their customers' preferences and lifestyles so that they can provide highly personalized and timely messaging. Friday's has seen a 500% increase in engagement with customers on social media channels since implementation.
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